We help people grow stronger

HUGO BOSS is particularly committed to encouraging people around the world to fully realize their personal potential. With the guiding principle “We help people grow stronger”, the focus is on supporting and promoting educational opportunities from a young age, as well as a commitment to equal opportunities and diversity.

In this way, HUGO BOSS supports the following three Sustainable Development Goals of the United Nations: Sustainable Development Goal 4 (quality education), 5 (gender equality) and 10 (reduced inequalities).

The HUGO BOSS Corporate Citizenship Strategy: How we create value

In our Corporate Citizenship Strategy, we look at our entire value chain. The focus is on projects that are related to the company's business activities, for example, creating better conditions in regions where we source or process our raw materials. Our projects in our value chain focus on facilitating access to education, promoting equal opportunities and providing short-term emergency aid. In its implementation, HUGO BOSS relies on cooperation with international organizations and recognized partners.

One of our corporate goals is to inspire people towards success – and our Corporate Citizenship Strategy does the same. That is why HUGO BOSS helps people to develop their potential for success and strengthen their self-confidence and character. The basis for this is good educational opportunities along with focused support for disadvantaged groups such as minorities or refugees.

This principle extends through every level of the company: It is reflected in our international funding programs just as much as in the support that our employees get for their social engagement. Employees at our Metzingen headquarters can volunteer for local initiatives during their working hours. 

As an active member of society, we want to show solidarity, especially in times of crisis, and provide support where help is urgently needed. As part of our corporate citizenship strategy, we therefore provide emergency aid in the form of targeted cash and in-kind donations. Our support is provided in a variety of situations, such as environmental disasters, and is aimed at helping the affected people on the ground as effectively and as quickly as possible.

Examples of our emergency aid contributions

In order to make a contribution during the challenges of the Covid-19 pandemic, we have temporarily converted our production facility at our headquarters in Metzingen in 2020 to the manufacturing of face masks. As part of our commitment to social responsibility, we also supported an aid campaign by the German Red Cross for the flood disaster in the summer of 2021 in North Rhine-Westphalia and Rhineland-Palatinate, particularly in the Ahr region. This included a donation to the German Red Cross for emergency aid, relief and reconstruction program. Our commitment in emergency situations also includes our cooperation with the 'UNO Flüchtlingshilfe', the German partner of the United Nations High Commissioner of Refugees (UNHCR), with whom we help people in acute need worldwide with clothing donations.