We help people grow stronger
Taking social responsibility
HUGO BOSS is particularly committed to encouraging people around the world to fully realize their personal potential. With the guiding principle “We help people grow stronger”, the focus is on supporting and promoting educational opportunities from a young age, as well as a commitment to equal opportunities and diversity.
In this way, HUGO BOSS supports the following three Sustainable Development Goals of the United Nations: Sustainable Development Goal 4 (quality education), 5 (gender equality) and 10 (reduced inequalities).
The HUGO BOSS Corporate Citizenship Strategy: How we create value
In our Corporate Citizenship Strategy, we look at our entire value chain. The focus is on projects that are related to the company's business activities, for example, creating better conditions in regions where we source or process our raw materials. Our projects in our value chain focus on facilitating access to education, promoting equal opportunities and providing short-term emergency aid. In its implementation, HUGO BOSS relies on cooperation with international organizations and recognized partners.
One of our corporate goals is to inspire people towards success – and our Corporate Citizenship Strategy does the same. That is why HUGO BOSS helps people to develop their potential for success and strengthen their self-confidence and character. The basis for this is good educational opportunities along with focused support for disadvantaged groups such as minorities or refugees.
This principle extends through every level of the company: It is reflected in our international funding programs just as much as in the support that our employees get for their social engagement. Employees at our Metzingen headquarters can volunteer for local initiatives during their working hours.
Examples of our commitment
Supporting education with UNICEF
Clothing donations with the UNO Flüchtlingshilfe
Social conditions in the supply chain
Providing support in times of crisis
Support for women and their re-entry into the workforce
Filderstadt: "Food & Art"
Emergency aid for people in need
As an active member of society, we want to show solidarity, especially in times of crisis, and provide support where help is urgently needed. As part of our corporate citizenship strategy, we therefore provide short-term emergency aid in the form of targeted cash and in-kind donations. Our support is provided in a variety of situations, such as environmental disasters, and is aimed at helping the affected people on the ground as effectively and as quickly as possible.
Examples of our emergency aid contributions
In order to make a contribution during the challenges of the Covid-19 pandemic, we have temporarily converted our production facility at our headquarters in Metzingen to the manufacturing of face masks. Another recent example is our support for a relief initiative in the fight against the bushfires in Australia with a donation of around AU$100,000. Part of the donation was made up of the proceeds from a specially designed T-shirt, which went to the World Wide Fund for Nature (WWF) and the Australian Red Cross Disaster Relief and Recovery Fund. Our commitment in emergency situations also includes our cooperation with the 'UNO Flüchtlingshilfe', the German partner of the United Nations High Commissioner of Refugees (UNHCR), with whom we help people in acute need worldwide with clothing donations.
