Investment Case
Outlook 2021
| Results 2020 | Outlook 2021 | |
|---|---|---|
Group sales (currency-adjusted) | EUR 1,946 million | Increase by between 30% and 35% |
Operating result (EBIT) | minus EUR 236 million | EUR 125 million to EUR 175 million |
Our strategy
Growth Strategy ‘Claim 5’
To deliver on its vision and ambition of becoming the premium tech-driven fashion platform worldwide, and one of the top-100 global brands, HUGO BOSS introduced its ‘CLAIM 5’ strategy, which puts the consumer at the core of its business activities more than ever before. ‘CLAIM 5’ is based on five strong pillars: Boost Brands, Product is King, Lead in Digital, Rebalance Omnichannel, and Organize for Growth. It also includes a bold commitment to sustainability, together with a strong executional road map and a clear plan on empowering people and teams.