Investment Case

Reasons for an investment in HUGO BOSS

Two strong Brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four Growth Pillars

HUGO BOSS has identified four strategic growth drivers, the consistent implementation of which is intended to contribute significantly to the future growth of the company.:
- Exploiting the full potential of online
- Improving retail productivity
- Realizing growth potential in Asia
- Strengthening the HUGO brand in the contemporary fashion segment

Medium-term increase in profitability

The Group’s operating result (EBIT) is expected to increase faster than sales in the coming years. As a result, the Group has set itself the target of improving the EBIT margin significantly in the medium term. An improved gross profit margin and a Group-wide efficiency program with a strong focus on a more efficient use of operational expenses should contribute to this development.

Attractive Dividend Policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.

Responsibility

Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

Our strategy

Driving Brand Desirability

The successful realignment of the brands BOSS and HUGO has laid the foundation for sustainable profitable growth. HUGO BOSS will further increase the personalization of its offerings in the future and speed up central processes in the course of further developing its strategy. Overall aim is to become the most desirable premium fashion and lifestyle brand.