Investment Case
Reasons for an investment in HUGO BOSS
Two strong Brands
BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.
Four Growth Pillars
The company expects, on average, currency-adjusted sales growth of 5-7% until 2022. The following drivers will contribute to this:
- Quadrupling of online sales
- Increase in retail sales productivity by an average of 4% per year
- Double-digit sales growth in Asia
- Overproportionate growth of HUGO
- Quadrupling of online sales
- Increase in retail sales productivity by an average of 4% per year
- Double-digit sales growth in Asia
- Overproportionate growth of HUGO
Focus on Margin Growth
The company targets to increase the EBIT margin from 12% today to 15% by 2022. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.
Attractive Dividend Policy
HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.
Responsibility
Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.
Outlook 2019
| Results 2018 | Outlook 2019 | |
|---|---|---|
| Group sales (currency-adjusted) | Increase of 4% to EUR 2,796 million | Increase at a mid-single-digit percentage rate |
| Operating result (EBIT) | Increase of 2% to EUR 347 million | Increase at a high single-digit percentage rate |
Our strategy
Driving Brand Desirability
The successful realignment of the brands BOSS and HUGO has laid the foundation for sustainable profitable growth. HUGO BOSS will further increase the personalization of its offerings in the future and speed up central processes in the course of further developing its strategy. Overall aim is to become the most desirable premium fashion and lifestyle brand.
