Two years after introducing “CLAIM 5”, HUGO BOSS looks back on significant progress achieved across all five strategic priorities. Driven by the powerful and rigorous strategy execution and supported by its bold branding refresh initiated in early 2022, momentum for both BOSS and HUGO has since accelerated sharply. In doing so, both brands have strongly expanded market shares worldwide and made significant progress in increasing brand relevance.
Consequently, in June 2023, HUGO BOSS raised its 2025 top- and bottom-line ambition, being confident of generating revenues of around EUR 5 billion by 2025. The superior top-line ambition is coupled with significant improvements in EBIT, which is forecast to grow to a level of at least EUR 600 million by 2025. Consequently, HUGO BOSS targets an EBIT margin of at least 12% by 2025. To deliver on our 2025 financial targets, we will continue to invest into our business and rigorously execute our “CLAIM 5” strategy.
Learn more on our 2025 financial ambition