In August 2021, HUGO BOSS presented its growth strategy – “CLAIM 5” –, and outlined its financial targets until 2025. Over the coming years, HUGO BOSS intends to substantially increase its relevance among customers, strongly accelerate top-line growth, and thus significantly increase the market shares of BOSS and HUGO.
“It is our vision to become the leading premium tech-driven fashion platform worldwide. We will revolutionize the way in which we interact with consumers. Our ambition is to double our business to EUR 4 billion in revenues by 2025 and to become one of the top 100 global brands,” says Daniel Grieder, Chief Executive Officer of HUGO BOSS AG.
The strategy of HUGO BOSS is closely linked to the Company’s vision and ambition of being the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In this context, HUGO BOSS is putting the customer at the center of all its activities more than ever before, especially focusing on younger customer groups, such as Millennials and Gen Z. The latter is particular relevant for the consumer goods industry.