More sustainable materials

Whether more sustainable cotton, recycled materials, or a celluosic yarn as an alternative to polyester: HUGO BOSS strives to produce established raw materials more sustainably – or strike new ground to develop innovative materials.

HUGO BOSS has always been using high-quality materials and processing techniques – as a prerequisite for ensuring long-lasting products. It is also important to us to use more sustainable materials wherever possible.  The ultimate goal is to achieve innovative, sustainable product solutions that unleash the full potential of HUGO BOSS. It is also a fundamental part of this strategy to protect the biodiversity of our planet and thus to pay attention to appropriate animal husbandry and breeding-practices as well as the protection of forests.

We work constantly on implementing these material strategies, in cooperation with international initiatives such as Cotton made in Africa (CmiA) and the Leather Working Group (LWG) and in close partnership with our suppliers.

To make well-founded decisions as part of our sustainable materials strategies, we have conducted an extensive natural capital evaluation of all our materials.

 

Ideas for tomorrow: Our alternative to Polyester

As part of a long-term, strategic partnership with HeiQ (LSE: HEIQ), we are investing in a game-changing new sustainable apparel technology for the production of a cellulosic yarn. The HeiQ AeoniQ yarn offers a true alternative to polyester and nylon fibers, still currently the most widely used materials in the textile industry. The performance parameters of HeiQ’s sustainable, circular, and closed-loop recyclable cellulosic yarn is on par with conventional fabrics like polyester and nylon thanks to its tensile strength and elasticity. The yarn, however, has a far better ecological footprint: While polyester and nylon fibers are made from non-renewable oil-based raw materials, the HeiQ AeoniQ yarn comprises renewable raw materials that capture carbon from the atmosphere. This technology helps prevent water pollution from microplastic fibers, preserves agricultural land and contributes to the decarbonization of the fashion industry, when replacing oil-based materials.
Our BOSS Polo shirt made with more sustainable HeiQ AeoniQ™ yarn
In January 2023, HUGO BOSS has revealed its first product design crafted with HeiQ AeoniQ™ fiber: a seamless, high-performance polo shirt. This marks a milestone within our strategic partnership with HeiQ AeoniQ™, which enables us to replace more synthetic fibers and reduce our impact on the planet. The HeiQ AeoniQ™ yarn is created from certified wood pulp – one of many possible renewable raw materials from which it can be made. Its performance attributes are comparable to those of polyester. This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.

Renewable materials

Cotton

Cotton accounts for about half of all the materials used by HUGO BOSS. Our more sustainable cotton comes from the following sources, among others: cotton from regenerative agriculture, certified organic cotton, or cotton from the Cotton made in Africa mass balance system.

Wool

We use cashmere and wool that is more responsibly sourced and meets the Five Freedoms for Animal Welfare Standards. Our more sustainable wool is also mulesing-free.

Regenerated cellulosic fibers

Artificial cellulosic fibers such as viscose, lyocell, and modal are derived from wood. To protect our ancient and endangered forests, we only use materials that are recognized by the environmental organization Canopy and are, therefore, sourced as sustainably as possible.

Natural fibers

Natural fibers such as linen, hemp, and kapok are inherently more sustainable options. This is because their cultivation and extraction processes require less water and fewer to no pesticides and fertilizers.

Leather

For our RESPONSIBLE leather products, we rely exclusively on tanneries certified by the Leather Working Group, whose recommendations ensure reduced environment impact. For all our leather products we only use leather that is sourced as a by-product of the food industry.

WE PROMOTE REGENERATIVE FARMING

With our commitment to regenerative farming, we help protect biodiversity and thus long-term health of our planet. In addition, we promote fair working conditions for the farms.

Recycled Materials

We strive to protect the valuable resources of our planet. In order to manufacture our products as responsibly and environmentally friendly as possible, we rely on recycled materials from open loop and closed loop recycling. While closed loop recycling includes materials that originate from textiles, open loop recycling comprises materials obtained from waste or from other industries.






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