The future of the fashion industry is closely connected to the future of farming and agriculture. Furthermore, as responsible citizens, we need to care for our soil, which has been deeply impacted by chemical farming. By using materials sourced from regenerative farming, we are taking strong steps to protect our soil, so the foundation of life, remains healthy. In the future, we aim to leverage nature-positive materials: by 2030 we will source 100% of our natural materials in accordance to regenerative farming principles or through closed-loop recycling.
Regenerative farming is an approach to farming that is centered on giving more than what we take from the Earth. It is not about completely refraining from the use of pesticides and fertilizers but about building a holistic ecosystem, where soil health, biodiversity and carbon neutrality play an essential role. It is about working in harmony with nature rather than trying to exercise control. It can be practiced in different ways depending on the region, soil, crops or livestock. It also has other benefits ranging from better animal welfare to the provision of fair working conditions for farmers.