Cotton

Use at HUGO BOSS

As a natural material, cotton is especially breathable and durable, making it ideal for use in numerous products, including shirts and suits, knitwear and jerseys, bodywear and jeans. In 2025, cotton comprised around 56% of all our materials used, of which 86% came from more sustainable sources.

Impacts*

Cotton plants need a lot of water to grow. Especially in dry areas, the water requirement often has to be supplemented by artificial irrigation.

In conventional cotton cultivation, synthetic chemical pesticides and fertilizers are also used to protect the valuable crop from pest infestation and to promote its cultivation. In addition, fertilizers are also used. This can lead to drinking water pollution and affect human health.

Cotton workers are also a potentially vulnerable social group whose rights must be protected.

*Summary of our own analyses of available studies and scientific literature

Targets

The HUGO BOSS Material Strategy describes all the requirements of more sustainable cotton cultivation. HUGO BOSS has set targets: By 2030, we aim for 100% of our main natural materials come from preferred sources*. In doing so, we prioritize regenerative agriculture as our first choice for cotton. (*According to the HUGO BOSS material strategy)

Measures

The greatest challenge at present is the availability of more sustainable that meets the high-quality standards of HUGO BOSS. 

Together with initiatives such as Raddis® Cotton, HUGO BOSS is working to increase the share of cotton sourced from regenerative agriculture. We also support the cultivation of organically grown cotton. In addition, the company also collaborates with local initiatives and cotton experts to achieve effective improvements to sustainability.

The origin of the cotton used is also important at HUGO BOSS and is traced back to its country of origin. 

Cotton Cultivation Countries

HUGO BOSS Material Strategy