Welcome to the world of HUGO BOSS

HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Around 14,600 employees worldwide work to always offer our customers the best. From collections to service. The BOSS and HUGO Men's and Womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. Our claim: no matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories as well as licensed products such as fragrances, eyewear and watches round off the range. In fiscal year 2019 HUGO BOSS generated sales of EUR 2.9 billion.

In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, art awards, international exhibitions, the sponsorship of sports tournaments and top athletes, and much more. Our digital-savvy fans around the world are invited to follow their favorite brand and engage in social media campaigns on the official brand channels. 

Our brands

Two clear target groups, the same quality

BOSS and HUGO: two brands with great appeal. With striking attributes, they address to different customer groups, but both are united by the high standards we set for our collections: Quality and fit, innovation and sustainability. In addition to the classic business outfit, customers can also find casual styles and athleisure under BOSS. With the HUGO brand, trendsetters and style individualists are spoilt for choice and can make confident statements with cool accents.


Self-confident business looks. Refined leisure collections. Classic modern styles for customers who value quality, elegance and first-class personal service - that's BOSS, the company's core brand.


Distinctive cuts and cool styles that can't be put in a drawer: that's what HUGO stands for. The company's fashion-progressive brand is made for style individualists and trendsetters.

What defines HUGO BOSS

High-end Quality

We have the highest standards for the quality and longevity of our materials. Years of experience and the constant pursuit of improvement define the quality of our products.


HUGO BOSS is aware of its global responsibility for people, the environment and society, taking concrete measures to fulfil this commitment.

Events and Campaigns

Staging, image, glamour: events and campaigns accompany the collections every season. Fashion shows, exhibitions and vernissages, influencer meetings and cooperations ensure that the world of HUGO BOSS never stands still.

Arts Sponsorship

HUGO BOSS is active with exhibitions and awards around the world for contemporary art. The HUGO BOSS PRIZE, which is awarded every two years to a defining modern artist, is one of the most renowned arts awards in the art scene.

Sports Sponsorship

Dynamics, precision, innovation – this is what we stand for as a company, and these values are reflected in the types of sports and performance of top athletes that HUGO BOSS sponsors. Learn more about our involvement in soccer, golf, sailing and motorsports.

HUGO BOSS in numbers

Group sales in million EUR
Group sales in million EUR
Net income in million EUR
Net income in million EUR
Free cash flow in million EUR
Free cash flow in million EUR

Today, customers can purchase HUGO BOSS products in 128 countries. The collections are available in 431 brick-and-mortar BOSS and HUGO stores, as well as in self-managed shop-in-shops and outlets. Wholesale business encompasses around 6,300 points of sales. On the websites boss.com and hugo.com, customers can shop the collections in 47 countries. With online and offline are increasingly merging, the company offers customers targeted shopping experiences wherever they want to shop.

Further information


HUGO BOSS uses the possibilities of digitization along the entire value chain to ensure greater efficiency and sustainability. Innovation is a top priority throughout the company.


We believe in the desirability of our brands. They will be the most important factor in the Group’s long-term success. To further increase the appeal of our brands, we are focusing on two strategic priorities: personalization and speed.


Sartorial heritage meets lifestyle. Numerous milestones mark the way to becoming an international fashion and lifestyle company.