HUGO BOSS expects accelerated growth in the further course of the year

HUGO BOSS First Quarter Results 2015

HUGO BOSS expects accelerated growth in the further course of the year

  • First quarter Group sales increase by 9% in euro terms and by 3% in local currencies
  • Own retail comp store sales grow 3% on a currency-adjusted basis
  • EBITDA before special items remains stable year-over-year
  • Management reconfirms full-year sales and profit forecast

Metzingen, May 6, 2015. HUGO BOSS has remained on its growth path in the first quarter of 2015. Despite the challenging market conditions, the Company was able to increase sales once again. Solid comp store sales growth was generated in the Group’s own retail business. Operating profit remained stable. HUGO BOSS expects sales and profit growth to accelerate compared to the first quarter as the year progresses and thus confirms its positive outlook for the full year.

"The apparel industry is currently feeling the effects of strong consumer restraint in Europe in particular. HUGO BOSS coped well with this difficult environment," says Claus-Dietrich Lahrs, CEO of HUGO BOSS AG. "The strength of our brand as well as the shopping experience in our own retail stores make all the difference. We are therefore continuing to strongly invest in brand presentation this year. We are convinced that we will return to stronger growth in the next few quarters."

Growth in all regions

HUGO BOSS Group sales came to EUR 668 million in the first quarter of 2015, up 9% on the prior year (Q1 2014: EUR 613 million). Exchange rate effects, above all the appreciation of the US dollar, positively influenced growth in euro terms. After currency adjustment, HUGO BOSS reported a 3% increase in sales. This performance was underpinned by all regions. Sales in Europe rose by 3%. The core markets in Great Britain and Germany, where HUGO BOSS clearly decoupled from overall market development, yielded above-average growth. In the Americas, sales were up 2% on the prior year in the first quarter in local currencies. The US market expanded by 4%. Adjusted for currency effects, sales in Asia/Pacific were up 1% on the previous year. In China, the macroeconomic slowdown as well as the difficult industry environment exerted pressure on business. Sales in this market decreased by 3% after currency adjustment. On the other hand, Australia and Japan in particular performed well.

The Group's own retail business (including outlets and online business) achieved a 6% increase in sales in local currencies in the first quarter. Comp store sales development accelerated compared to the end of 2014 and amounted to 3% after currency adjustment. Online grew by 14% on a currency-adjusted basis, supported by the successful relaunch of The outlet business contributed disproportionately to own retail growth, too, increasing sales at a double-digit rate. The Group had a total of 1,060 own stores at the end of the first quarter (December 31, 2014: 1,041).

In line with full year expectations for 2015, currency-adjusted wholesale sales were 2% down on the prior year in the first quarter. In addition to the generally challenging market conditions, last year’s takeovers of spaces previously managed by wholesale partners negatively impacted sales development in this distribution channel.

Menswear sales climbed by 2% in local currencies in the first quarter, whereas womenswear registered a 4% increase in currency-adjusted terms. The core BOSS brand, which is being overseen by Artistic Director Jason Wu, even posted double-digit growth.

The Group's gross margin increased by 10 basis points to 65.5% (Q1 2014: 65.4%). Positive effects from the disproportionately strong growth of the Group's own retail business were partially offset by negative inventory valuation effects. Operating expense development was negatively affected by currency translation effects, retail cost increases related to the expansion of the Group's own retail network in particular as well as higher marketing expenses. Accordingly, EBITDA before special items was stable compared with the prior year quarter, coming to EUR 132 million (Q1 2014: EUR 131 million). At 19.7%, the adjusted EBITDA margin was 170 basis points down on the prior year's figure.

Investments almost double

Trade net working capital amounted to EUR 566 million at the end of the first quarter, up 23% on the prior year (March 31, 2014: EUR 461 million). In currency-adjusted terms, the increase amounted to 9%. This primarily reflected a rise in inventories of 25% in the reporting currency and of 12% in currency-adjusted terms. At EUR 40 million, capital expenditure was well up on the prior year (Q1 2014: EUR 21 million). In addition to the takeover of the previous franchise business in South Korea, this was due to increased retail investments and the relocation of a showroom in New York City. Consequently, free cash flow declined, causing net debt to rise by EUR 16 million over the prior year to EUR 43 million (March 31, 2014: EUR 27 million).

2015 outlook reconfirmed

The HUGO BOSS Group's management expects sales and profit growth to accelerate in the further course of the year, underpinned in particular by the Group's own retail business. Against this backdrop, the Company reconfirms its guidance that sales will grow at a mid-single-digit rate after currency adjustment in 2015. All regions should contribute to the achievement of this goal. Growth in its own retail business should again outpace the Group average. Retail comp store sales are expected to rise in the low-single digits. In addition to the opening of around 50 new stores, takeovers will contribute to further growth in this distribution channel. Revenues in the wholesale channel will decline slightly particularly as a result of sales shifts caused by takeovers. EBITDA before special items is expected to rise by between 5% and 7% in the reporting currency. Capital expenditure should come to between EUR 200 million and EUR 220 million. A further improvement in profit compared to the first quarter as the year progresses and the positive effects expected in the second half of the year from strict inventory management will support strong free cash flow development over the year as a whole.

If you have any questions, please contact:

Dr. Hjördis Kettenbach

Head of Corporate Communication

Phone: +49 (0)7123 94-2375

Fax: +49 (0)7123 94-80237

Dennis Weber

Head of Investor Relations

Phone: +49 (0)7123 94-86267

Fax: +49 (0)7123 94-886267

Relevant downloads