BOSS House Bali
BOSS celebrates the launch of the Spring/Summer 2024 collection with the grand opening of BOSS House Bali.
Designed by architect Alexis Dornier, the luxury villa was transformed into a haven of style and relaxation — the perfect place for the 24/7 BOSS lifestyle to come to life. In BOSS House Bali, guests are treated to gourmet dining, cooking classes, wellness workshops, and exciting outdoor activities. Naturally, they can also explore and shop the Spring/Summer 2024 collection.
The first guests to experience BOSS House Bali include a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and influential tastemakers from the Asia-Pacific. Customers from all over the world can also enjoy the oasis of calm with the innovative BOSS House Bali Virtual Experience.
BOSS House Bali Virtual Experience
Explore every corner of BOSS House Bali and shop our perfectly curated selection of BOSS products. A single click transports you into the virtual villa, where you can immerse yourself in a captivating journey through the menswear, womenswear, footwear, accessory, and fragrance collections.
From linen suits to sleeveless silk-blend dresses, sneakers, swimwear, and handbags, the collection embodies the timeless elegance of BOSS. Virtual guests can also explore holiday collections within the BOSS universe and reserve a stay at BOSS House Bali.
Gamification takes the virtual experience to the next level by inviting visitors to find hidden letters scattered throughout the space to create the phrase "BOSS BALI." Collecting all letters unlocks an exclusive discount code for their next online purchase.
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