THE BOSS OPEN 2026

The BOSS OPEN 2026 once again brought together the best of tennis, style, and entertainment to the Tennis Club Weissenhof in Stuttgart. Since becoming the official title partner in 2022, BOSS has transformed this longstanding tournament into a celebration of sport and lifestyle. Building on a strong legacy of tennis sponsorship, which began with the Davis Cup in the 1980s, BOSS continues to use the sport to promote confidence and modern living on a global stage. This year’s event was no exception, delivering thrilling matches and unforgettable experiences both on and off the court. Stay tuned for our highlights video! 

EXCITEMENT AT THE CENTER COURT

The atmosphere was electric as fans gathered to witness world-class players battle it out, with Nick Kyrgios, Frances Tiafoe, Jan-Lennard Struff, and Corentin Moutet bringing their A-game to the center court. The nail-biting final saw 2025 winner Taylor Fritz playing against Ben Shelton, with Ben claiming victory on the grass court!

THE BOSS EXPERIENCE
Bold BOSS branding was visible throughout the event grounds, creating a cohesive and stylish experience. The most iconic element was a giant BOSS holdall pop-up store, where guests could step inside and shop from an exclusive selection of BOSS athleisure and merchandise — their chance to take home a piece of the action.
THE BOSS EXPERIENCE
Bold BOSS branding was visible throughout the event grounds, creating a cohesive and stylish experience. The most iconic element was a giant BOSS holdall pop-up store, where guests could step inside and shop from an exclusive selection of BOSS athleisure and merchandise — their chance to take home a piece of the action.

Guests also enjoyed the finest hospitality at the BOSS Bar, where delicious food and refreshing drinks were served in a relaxed, stylish setting. A live DJ added to the party vibe, creating a soundtrack that kept spirits high throughout the day.

FURTHER INFORMATION

AUSTRALIAN OPEN

Read the storypage about the partnership between BOSS and the AUSTRALIAN OPEN here.

TO THE COLLECTION

Shop your favourite tennis looks from BOSS online here.

TENNIS SPONSORSHIP

Learn more about our partnerships in the world of tennis.