The luminary lineup at the event included #BeYourOwnBOSS campaign talents Matteo Berrettini, Khaby Lame, and Alica Schmidt, apart from models Precious Lee and Taylor Hill, American singer Teyana Taylor, and British actor Lucien Laviscount. Madeline Stuart, the first professional model with Down syndrome and powerful inclusion advocate, also joined the luminary film lineup alongside American Paralympic sprint runner and gold medalist Nick Mayhugh, and Olympic Champion athlete Mutaz Essa Barshim, among others. The beautiful evening was captured by social media sensations Naomi Watanabe, Nic Kaufmann, Younes Zarou, and more. Over 100 creators and influencers contributed to the phenomenal digital buzz generated around the world.
The Spring/Summer 2022 collection, the first to be released since the BOSS brand refresh early this year, offers 24/7 style featuring the brand’s new signature colors of black, white, and camel across relaxed, sporty looks.