All set to go ON AIR

AT HUGO BOSS, we are continuously striving to find innovative ways to connect more deeply with the global HUGO BOSS community, whether it is our 17,000 employees, or our fans and customers. True to our DNA, whatever we do, we do in style.

We are excited to share that our first in-house HUGO BOSS TV Studio “ON AIR” was officially inaugurated on May 11 at our Headquarters in Metzingen. The opening ceremony was a remarkable success with colleagues from across departments joining in to take a look at the studio from behind-the-scenes. Our CEO Daniel Grieder also participated in the ribbon cutting ceremony and highlighted how ON AIR will help us take our communications efforts to the next level.

We want to set new standards in everything we do, and this also includes the way in which we communicate and connect with each other worldwide.
Daniel Grieder

With our new, state-of-the-art TV Studio we will now be able to create engaging videos and host hybrid events on-site. It is the perfect platform for us to share our passion for fashion with you.

Stay tuned for more exciting updates and content from our TV studio!



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To stay future-oriented, HUGO BOSS is therefore focused on advancing digitalization throughout the entire company.


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