HUGO BOSS Group: Naomi x BOSS

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BOSS takes our relationship with legendary supermodel Naomi Campbell to the next level with the Naomi x BOSS capsule collection.

Launched February 15, the capsule was designed in close collaboration with Naomi and draws inspiration from her fast-paced lifestyle. It reflects the 24/7 wardrobe of a BOSS woman — supporting her in her dynamic life without compromising on style or practicality.

This new partnership and capsule collection play a major role in boosting the brand’s perception in Womenswear, speaking to the contemporary woman who is confident and unapologetically herself ; and with the aim of making women feel empowered and ready for any situation she faces in her busy life — from the boardroom, to a social event, to a long-haul flight halfway around the world. As a fashion icon and seasoned jetsetter, Naomi’s direct input gives the collaboration an edge.

Consumers will be able to shop the capsule in BOSS halo stores around the world, and in special pop ups with key partners in Selfridges, London, and Bloomingdales New York.

TRAVEL CAPSULE COLLECTION

The garments of this visually stunning collection are made with luxurious fabrics like cashmere, cupro, and luxe jersey with a palette of almond, black, white, and bold purple accents. To deliver on the 24/7 lifestyle promise, each piece was created with innovative wrinkle-resistant fabrics, ensuring that all pieces are equally practical as they are stylish.

Key pieces from this collection include a double-breasted, pinstriped gray suit in stretch-infused wool; a sleek black jacket with a shawl collar, made to be paired with a crisp white shirt; and a classic trench coat, crafted with an all-over leopard print.

EXCLUSIVE DINNER

To celebrate this remarkable collaboration, BOSS and ELLE UK co-hosted an exclusive, intimate dinner on February 17, during London Fashion Week.

Specially invited guests included Janet Jackson, Law Roach, Precious Lee, DJ Honey Dijon, and fellow BOSS brand ambassador Khaby Lame, together with Editor-in-Chief Kenya Hunt at the private members club The Twenty Two in Mayfair, London.

All guests, and Naomi herself, were dressed in chic pieces from BOSS and the new Naomi x BOSS collection — a perfect celebration of a night of fashion.