HUGO BOSS Group: SU26 BOSS by Beckham Berlin Event

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BOSS BY BECKHAM begins a new chapter for Spring/Summer 2026, as Creative Style Director David Beckham brings his instinct for contemporary dressing to a spectrum of warm-weather occasions, from laid-back days to special events.

Directed by David Beckham and designed by BOSS, this season’s versatile wardrobe is infused throughout with a sense of summer ease. Light and airy fabrics meet a palette of soft neutrals and punctuating brights across a collection of effortless everyday staples, smart-casual favorites, and sophisticated tailoring.

Shaped by David’s innate understanding of modern style, the carefully crafted pieces channel a confident and authentic approach to fashion. Ready for any mood or moment today, they will also remain timeless for seasons to come.

EXCLUSIVE BERLIN EVENTS

David Beckham made two personal appearances in Berlin on March 26, 2026, as exclusive BOSS BY BECKHAM launch events took over both the BOSS Store Ku’Damm and the iconic department store KaDeWe. Highlights of the KaDeWe event included a meet and greet with David, and the opening of a new immersive pop-up space in the flagship store, where shoppers can interact with the new campaign and collection. Local talents in attendance included Janis Danner, akikuma, Jonas Kautenburger, and BOSS brand ambassador Alica Schmidt.

David wore key looks from his new Spring/Summer 2026 collection to attend the two events – a double-breasted, charcoal gray blazer and navy linen T-shirt paired with brown pleat-front trousers at the BOSS Store Ku’Damm, and a supple nappa leather jacket styled with a short-sleeved cream knit and brown stretch-cotton trousers at KaDeWe. Cream leather and suede sneakers completed both outfits.