Our Brands

The Two Brands of HUGO BOSS

BOSS and HUGO are two strong brands that are clearly distinguished by their fashionable style but meet the same high standards of quality and fit, innovation and sustainability. 

We are convinced that the desirability of our brands will be the most important factor for company success in the long term. Maximizing customer satisfaction and offering the best products in the industry follow this philosophy.

Beyond signature tailoring, BOSS also offers casual styles and athleisurewear. Tailoring and sportswear are brought together in a look that is ready for whatever the day may hold. With the HUGO brand, trendsetters and style individualists can make confident statements with cool and progressive looks.

The BOSS core brand

For women who know what they want

A wardrobe as versatile as the man who wears it

The HUGO brand

For the man who prefers to lead not to follow

The HUGO woman makes no compromises - not even in her style