At HUGO BOSS, we deeply care for our planet. This is also reflected by our latest Raddis® x BOSS capsule. It includes timeless styles – from T-shirts to tracksuit bottoms – in neutral hues crafted entirely from Raddis® cotton, grown in southern India.
With this capsule, the company is extending its partnership with Raddis®, a regenerative farming-focused NGO.
Regenerative farming is an approach to farming that is centered on giving more than what we take from the Earth. It is not about completely refraining from the use of pesticides and fertilizers but about building a holistic ecosystem, where soil health, biodiversity and carbon neutrality play an essential role. Further benefits range from better animal welfare to the provision of fair working conditions for farmers.
In this way, Raddis® does not only contribute to a more sustainable ecosystem, it also empowers female farmers. In India, most agricultural activities, from soil management and seed-sowing to weeding and picking, are undertaken by women. Raddis® supports female farmers by training them in regenerative farming processes and offering them a stable income, new job opportunities, and important roles in the ecosystems of their farms and villages. Supporting women in rural communities and in vulnerable age groups, the Raddis® System contributes to female growth, education, and confidence-building.