HUGO collaborates with IAMWILD® for Earth Day styles

Every year on 22 April, the world commemorates Earth Day by focusing on issues and actions related to environmental and climate protection. The global motto this year is 'Invest in Our Planet'. We, at HUGO BOSS, also think it is important to invest in the long-term preservation of our precious and only planet. Environmental protection, therefore, plays a significant role in our sustainability strategy in various areas. This also includes our products, which are manufactured using increasingly more sustainable materials and environmentally conscious manufacturing processes.

To mark Earth Day, our HUGO brand has launched a new selection of more sustainable styles. The RESPONSIBLE styles, which include statements calling on people to protect the environment, are made from recot²®. This is an innovative, eco-friendly blend of recycled and organic cotton fibres.

The Earth Day styles were created in collaboration with IAMWILD® and for every piece sold, HUGO donates a portion of the profits to the IAMWILD® Foundation. IAMWILD® is a non-profit and global collaborative movement of artists and creators that sponsors conservation projects for wildlife, oceans and nature and restores wild ecosystems. Their goal is to inspire people to preserve the beauty of nature for future generations.

The limited-edition HUGO x IAMWILD pieces will be available online from  April 20, 2022.

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