Global Brand Cooperations

We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands. 

This year we are also launching a BOSS capsule collection just in time for Christmas in cooperation with the German porcelain manufacturer Meissen.


Our brand cooperations

Porsche x BOSS

Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.

HUGO x Liam Payne

British musician Liam Payne has been the global HUGO brand ambassador for a number of campaigns since summer 2019, including the new HUGO bodywear collection. The HUGO x Liam Payne capsule collection was recently designed with the singer.


A collection for men and women was created in cooperation with Meissen, the traditional porcelain manufacturers.