Global Brand Collaborations

We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands.


Our brand cooperations

Porsche x BOSS

Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.

HUGO x Liam Payne

British musician Liam Payne has been the global HUGO brand ambassador for a number of campaigns since summer 2019. In addition to the "HUGO x Liam Payne" capsule and a bodywear line, he is also the face of the HUGO Eyewear campaign and the new fragrance HUGO NOW.