Global Brand Collaborations

We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands.


Our brand collaborations

Porsche x BOSS

Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.

HUGO x Liam Payne

As its global brand ambassador, British singer-songwriter Liam Payne has been collaborating with HUGO since 2019. In addition to the jointly-developed HUGO x Liam Payne capsule collection, he is the face of the brand’s bodywear line, the eyewear collection as well as the HUGO Man and HUGO NOW fragrances.

BOSS x Russell Athletic

What happens when two innovators in different fields get together? They create a completely new space fit for a new generation. Meet BOSS x Russell Athletic: the collaboration fusing the art of tailoring with the nostalgic storytelling of classic sportswear.