Global Brand Collaborations

We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands.

Since 2021, we have been collaborating with the iconic American sportswear brand Russell Athletic, launching two BOSS x Russell Athletic capsule collections in 2021.

Our brand collaborations

Porsche x BOSS

Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.

HUGO x Liam Payne

British musician Liam Payne has been the global HUGO brand ambassador for a number of campaigns since 2019. In addition to the HUGO x Liam Payne capsule and a bodywear line, he is currently also the face of the fragrance HUGO Man.

BOSS x Russell Athletic

What happens when two innovators in different fields get together? They create a completely new space fit for a new generation. Meet BOSS x Russell Athletic: the collaboration fusing the art of tailoring with the nostalgic storytelling of classic sportswear.