We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands.
Our brand cooperations
Porsche x BOSS
Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.
British musician Liam Payne has been the global HUGO brand ambassador for a number of campaigns since summer 2019. In addition to the "HUGO x Liam Payne" capsule and a bodywear line, he is also the face of the HUGO Eyewear campaign and the new fragrance HUGO NOW.
