We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands.
Our brand collaborations
Porsche x BOSS
Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.
As its global brand ambassador, British singer-songwriter Liam Payne has been collaborating with HUGO since 2019. In addition to the jointly-developed HUGO x Liam Payne capsule collection, he is the face of the brand’s bodywear line, the eyewear collection as well as the HUGO Man and HUGO NOW fragrances.
What happens when two innovators in different fields get together? They create a completely new space fit for a new generation. Meet BOSS x Russell Athletic: the collaboration fusing the art of tailoring with the nostalgic storytelling of classic sportswear.
