Global Brand Collaborations
We love design, something that’s reflected in our choice of collaborations. With Porsche x BOSS and singer-songwriter Liam Payne for HUGO, we have found the perfect partners for our brands.
The result of our first collaboration with the German porcelain manufacturer Meissen is a BOSS capsule collection inspired by the figurine group "BigFive".
Our brand cooperations
Porsche x BOSS
Two global players, one passion for innovation, perfect design and motorsports. HUGO BOSS and Porsche have been working together since early 2019.
HUGO x Liam Payne
British musician Liam Payne has been the global HUGO brand ambassador for a number of campaigns since summer 2019. In addition to the "HUGO x Liam Payne" capsule and a bodywear line, he is also the face of the HUGO Eyewear campaign and the new fragrance HUGO NOW.
BOSS x MEISSEN
A collection for men and women was created in collaboration with Meissen, the traditional porcelain manufacturers.