Cookie Policy

HUGO BOSS uses Cookies to be able to recognize your preferences when you visit our website and, thus, make the HUGO BOSS website user-friendly and more efficient.

Cookies are little text files that your browser stores on your hard disk. Whenever you revisit our website, HUGO BOSS can use the information in this saved cookie to enhance your browsing experience. Cookies may contain personal data if you have given your consent when you started to use the HUGO BOSS website or if this is necessary for technical reasons. Cookies cannot execute programs or transfer viruses to your computer.

You can set your browser to refuse or delete cookies. Please consult the corresponding instructions of the manufacturer for more detailed information on the actual procedure. If you opt to not allow the use of cookies, the functionality available to you may be impaired.

HUGO BOSS uses cookies to the following extent:

Cookies that are absolutely necessary (Type 1)
These are cookies that are absolutely necessary for the proper operation of the website and its functions. For example, it is unfortunately not possible to log into your HUGO BOSS customer account without the corresponding cookie.

Functional cookies (Type 2)
These are cookies that ensure maximum personal convenience when you visit the HUGO BOSS website. For example, cookies may contain language settings or changes in font size.

Performance cookies (Type 3)
These cookies give HUGO BOSS information on your surfing habits. They tell HUGO BOSS which pages are visited especially often so that HUGO BOSS can enhance the website to make the information you desire available faster. These cookies contain no personal data.

Third-party cookies (Type 4)
These are cookies from third parties such as, for example, social networks that integrate social media content into the HUGO BOSS website. In addition, HUGO BOSS uses the cookies of third-party providers to serve advertising that is especially likely to interest you or to measure the efficiency of advertising campaigns. Cookie information is passed on to third-party providers.

We use the following cookies on our website:





Maximale Gültigkeit

wt3_sid, wt3_eid

Identifies the current browsing session. Type1 1st Party 180 Days

Brightcove Player,

Are placed by Brightcove to display videos on Type2 3th Party current Session

Are placed by to load fonts on faster. Type2 1st Party 365 Days

investis, visid_incap_, nlbi_,
incap_ses_767_, _cfduid,
AWSALB, flife, nlbi_, incap_ses_763_

Are placed by to display the current trading price and the performance
of HUGO BOSS AG shares.
Type2 3th Party 365 Days

IDE, _dc_gtm_UA, _ga, _gat_UA, _gid, _uetsid

Are placed by Google for the following applications: Google Analytics, Google Tag Manager.
You can find further information on the type, use and purpose of the cookie under the following link.
Types 2-4 1st Party + 3th Party

817 days

HUGO BOSS aggregates, as far as possible, the data that it collects for the purposes of evaluation. Herefore HUGO BOSS uses the tool Evidon’s Tag Auditor.

You can object to further collection and evaluation of your data by HUGO BOSS at any time. Simply set an opt-out cookie in your browser. Please consult the corresponding instructions of the manufacturer for information on the specific procedure. Please remember that, if you use more than a single browser, you must opt out on each individual browser separately. If you delete the cookies stored on your device, you will also delete the opt-out cookie. In that case, please set the corresponding cookie once again.