HUGO BOSS REPORTS ROBUST Q4 RESULTS AND DELIVERS ON 2025 TARGETS – 2026 MARKS YEAR OF STRATEGIC REALIGNMENT TO LAY FOUNDATION FOR PROFITABLE GROWTH
Q4/FY 2025 developments
- Currency-adjusted Group sales increase 2% to EUR 4.3 billion in 2025, supported by robust 7% growth in Q4
- Growth in EMEA (Q4: +9%; FY: +2%) and the Americas (Q4: +6%; FY: +3%) more than compensates for lower revenues in Asia/Pacific (Q4: –1%; FY: –5%)
- Robust sales improvements in brick-and-mortar wholesale (Q4: +14%; FY: +2%) and digital (Q4: +12%; FY: +7%); brick-and-mortar retail returns to growth in Q4 (Q4: +2%; FY: 0%)
- Gross margin declines by 20 basis points to 61.5% in 2025 due to external headwinds despite continued sourcing efficiency gains (Q4: –160 bp to 60.8%)
- Operating expenses decrease notably, reflecting a rigorous focus on productivity improvements and cost efficiency (Q4: –4%; FY: –3%)
- EBIT increases 8% to EUR 391 million (Q4: +22%), with EBIT margin up 80 basis points to 9.2% (Q4: +190 bp to 12.0%); earnings per share rise 17% to EUR 3.61 in 2025 (Q4: +30%)
- Free cash flow before leases amounts to EUR 499 million in 2025 (2024: EUR 497 million), supported by targeted measures that led to a significant reduction in inventory levels (-10%)
- HUGO BOSS announces share buyback in an amount of up to EUR 200 million until year-end 2027, further strengthening shareholder value creation; proposed legal minimum dividend of EUR 0.04 per share for fiscal year 2025 to preserve financial flexibility
Outlook 2026 (as announced on Dec. 3, 2025)
- 2026 will be a year of deliberate realignment under CLAIM 5 TOUCHDOWN, further elevating BOSS and HUGO and laying the foundation for sustainable, profitable growth
- Currency-adjusted Group sales expected to decline mid- to high-single digits, reflecting initiated brand and channel realignment
- EBIT expected to range between EUR 300 million and EUR 350 million, as gross margin improvements and continued cost efficiencies are more than offset by lower sales
Daniel Grieder, Chief Executive Officer of HUGO BOSS: “2025 once again highlighted the rapid transformation of our industry, shaped by technological innovation, evolving consumer preferences, and ongoing macroeconomic and geopolitical uncertainty. At HUGO BOSS, we focused on what we can actively shape – further strengthening our brands, elevating our products, and deepening our global consumer engagement. Throughout the year, we created inspiring brand moments as we aim to create truly desired brands and build lasting consumer connections. At the same time, we continued to drive efficiency across our business and remained disciplined in managing our cost base. This balanced approach enabled us to deliver on our financial targets in 2025, supported by a robust performance in the fourth quarter.
Beyond our financial performance, 2025 was a year in which we reassessed our strategic direction and successfully shaped HUGO BOSS for the next chapter. With the launch of CLAIM 5 TOUCHDOWN, we introduced a clear strategic framework through 2028, to elevate brand equity and pave the way for sustainable, profitable growth and long-term shareholder value. Building on the success of CLAIM 5, we are deliberately realigning our business, with an even sharper focus on profitability and free cash flow, establishing a solid foundation for future shareholder returns. In this context, we plan to buy back shares in an amount of up to EUR 200 million until the end of 2027, further strengthening the value creation delivered to our shareholders. At the same time, we remain fully committed to preserving the financial flexibility required to consistently execute our strategy, invest in future growth, and successfully navigate an ongoing volatile environment.
2026 will be a decisive year of targeted brand and channel realignment. This includes a more targeted distribution approach to enhance productivity and quality across our global footprint, as well as more focused and elevated product assortments across brands. While these deliberate actions will temporarily impact top- and bottom-line development, they are essential to position HUGO BOSS for long-term success. We remain sharply focused on strengthening our profitability, executing with discipline to support a stronger earnings profile beyond 2026. I have absolute confidence in the strength of our brands, our strategy, and our global team, as we unlock the full potential of HUGO BOSS and take the Company to the next level.”
HUGO BOSS publishes Annual Report 2025
Additional information can be found in the HUGO BOSS Annual Report 2025. The report comes with the motto SHAPE, underscoring the Company’s commitment to actively shaping the next strategic phase of HUGO BOSS under CLAIM 5 TOUCHDOWN – with a clear emphasis on sustainable, profitable growth and long-term value creation. The digital report offers several interactive features and exciting stories.
If you have any questions, please contact:
Media Relations
Carolin Westermann
Senior Vice President Global Corporate Communications
Phone: +49 7123 94-86321
E-Mail: carolin_westermann(at)hugoboss.com
Investor Relations
Christian Stöhr
Senior Vice President Investor Relations
Phone: +49 7123 94-87563
E-Mail: christian_stoehr(at)hugoboss.com
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