At 2pm sharp, the first models stepped out on the runway to present a collection that captured the current mood within fashion of creativity, renewal and optimism. Simple shorts, wide-leg pants and super-soft knits lent the collection a more easy-going feel than ever before. A refreshing palette of blues, vivid emerald and soft rose enhanced this new attitude, along with shades of sand, cream and forest green.
“This collection brings together craft, color, and artistry but also reflects what's happening in the world – and how it's affecting our clothes,” said Chief Brand Officer Ingo Wilts. While it is still quintessentially BOSS, it considers what the global community of professionals will need in 2021, post-pandemic, while many are still working from home.
“When we started designing this collection last year, we were not expecting lockdown, and I would have said it was: Tailoring! Heritage!” said Wilts, enthusiastically. “But we had to adjust everything. We still have the tailored side, but we pushed the casualization. This collection is more casual than ever for BOSS.”