Fashion
BOSS SETS THE HOLIDAY SCENE
BOSS invites you into a world where the magic of the festive period meets confident, modern dressing this holiday season! Set in a snowy landscape, the BOSS Holiday campaign for 2026 brings to life the place where people arrive, come together, and mark the season.
COZY DAYS, ELEVATED EVENINGS
The campaign unfolds in different chapters, from cozy days to elevated evenings. Guests arrive throughout the day, each introducing a distinctive winter look of relaxed layers and tactile textures designed for warmth, comfort, and unmistakable style against a mountain landscape.
As night falls, sharply cut tuxedos, dresses, and statement accessories capture the spirit of the holidays in signature BOSS style.
BOSS x STEIFF: THE COLLABORATION CONTINUES
BOSS reunites with Steiff for another exclusive collaboration! Craftsmanship meets pure delight once again in teddy-inspired ready-to-wear, accessories, and an exclusive bear with matching bag charm.
A collaboration that is ideal for gifting, the capsule sits at the heart of a more curated selection of accessories, fragrances, eyewear, and clothing — that makes finding the perfect holiday present effortless
