Today, data is the doorway to innovation and technology. The insights provided by data is key to understanding the needs and behaviors of our consumers, and building deeper, more long-lasting connections with them. It is with this in mind that we are establishing our Digital Campus, which will serve as our innovative data hubs, in Porto, Portugal and our headquarters in Metzingen. Our Digital Campus is a coworking platform for several departments across the organization. Its scope extends from e-commerce to CRM, data analytics, and data science capabilities. It will ensure that we build the right structure to lead in digital.