Digital Campus
Digital Campus

Digital Campus

If we were to encapsulate humanity‚Äôs recent evolution in one word, it would probably be 'digital'. It is what is redefining our fast-changing world, as well as humanity itself, as its popularity is only just peaking. More people are shopping online, than ever before and seeking constant connectivity as well as seamless experiences. As a fashion company, we need to take account that digital experiences will be the key to the future. And data is the gateway.

Digital Campus
Today, data is the doorway to innovation and technology. The insights provided by data is key to understanding the needs and behaviors of our consumers, and building deeper, more long-lasting connections with them. It is with this in mind that we are establishing our Digital Campus, which will serve as our innovative data hubs, in Porto, Portugal and our headquarters in Metzingen. Our Digital Campus is a coworking platform for several departments across the organization. Its scope extends from e-commerce to CRM, data analytics, and data science capabilities. It will ensure that we build the right structure to lead in digital.

we love fashion, we change fashion

The project is key to unlocking our potential and fulfilling our vision of becoming THE leading premium tech-driven fashion platform worldwide! Our mission is clear: we love fashion, we change fashion!

Further Information

Innovation at HUGO BOSS

Today's world is digital, and tomorrow's will be even more so. This is also true for the fashion industry. To stay future-oriented, HUGO BOSS is focused on advancing digitalization throughout the entire company.


Here you will find the latest news on the HUGO BOSS Group and our two brands BOSS and HUGO.

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