Every single product in our BOSS Menswear casualwear collection for Pre-Fall 2021 – not only apparel, but also footwear and accessories – has been digitally developed from start to finish. It’s a significant step in the digital transformation of our processes, as we seek to develop 80% of our collections this way by 2022.
Back in 2013, we began exploring the potential of 3D technology at our Metzingen headquarters. In 2017, our project “Mission 3D” was launched to formalize the transition to a digital model. Today, our design and product development teams are working digitally on a daily basis, using 3D technology to create samples and prototypes.
Once a collection is final, avatars present the new designs to our global wholesale partners in a digital lookbook and through our digital showroom. Our expert teams use advanced technology to ensure that the images are highly realistic, even when using materials like denim and leather, which are more challenging to render digitally.