HUGO TURNS UP
THE VOLUME
#HUGOYourWay takes on a fresh dimension this season, thanks to a dynamic new campaign that moves beyond fashion and connects style with sound. Focusing on music as a unique form of rebellion and self-expression, HUGO Fall/Winter 2023 highlights the brand’s spirit of individuality and willingness to break all the rules.
Headlined by singer and TikTok superstar Bella Poarch, the Fall/Winter 2023 cast includes Chase Hudson and Lola Clark. Kinetic energy lights up the screen, as the talents come together in a bold campaign film set to the sound of ‘Body Wan Shake’ by Freq Motif x Magugu.
REALNESS AND REBELLION
HUGO’s social channels will be filled with music and movement all season long, as the campaign stars showcase a striking collection of new statement pieces. The iconic HUGO colors of black, white, and red dominate the palette in a variety of youthful textures, fabrics, and styles. Unexpected injections of indigo, lavender, and caramel complement and play up the familiar design codes and colorways of HUGO.
The Fall/Winter 2023 campaign is photographed by Stuart Winecoff, under the artistic direction of Trey Laird and the Team Laird agency.
