BOSS at the Hahnenkamm Races 2023

For the second-time in a row, BOSS was back on the legendary slopes of Kitzbühel as the Official Presenting Partner for the Hahnenkamm Races. 

This time, the most anticipated winter weekend after the holidays, also marked the launch and celebration of an exclusive collaboration between BOSS and skiwear brand Perfect Moment.

BOSS x Perfect Moment

The picture-perfect BOSS Chalet, with a spectacular view of the races, hosted the star-studded après-ski launch event. BOSS friends and global ambassadors including Alica Schmidt, Khaby Lame, Naomi Watanabe, Jordan Barrett, Akam, Paola Locatelli and Nic Kaufmann were in attendance at the soirée, which comprised live music, and a cocktail reception, followed by dinner and a dance show. During the day, the idyllic chalet offered a range of alpine activities including ice picking, curling, and skiing.

Carlos Böttcher, Nic Kaufmann, Malwyn Burkhalter, Alica Schmidt

Jordan Barrett, Naomi Watanabe

Khaby Lame

BOSS Chalet




Hahnenkamm Races

Hahnenkamm Races

BOSS was the star of the Hahnenkamm weekend, with the entire arena deckled out in brand logos, branding décor, campaign images – from the social and video walls to the exclusive Kitz Race Club, hot air balloons, paragliders, slopes, tracks, and race flags. Innovative signage on the snow encouraged participants to ‘SKI LIKE A BOSS’. The Beyond Kitz space also hosted a dedicated 100sqm BOSS x Perfect Moment pop-up store, where visitors were invited to shop the new capsule and take part in a virtual ski game for a chance to win a BOSS x Perfect Moment outfit. 

BOSS also presented the most exclusive party at the Hahnenkamm – the Kitz Race Party 2023, featuring a gala dinner with live music, marking the second, exhilarating chapter of the partnership journey.



Read the press release here.


Shop your favorite pieces from the BOSS x Perfect Moment collection.


BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again. The partnership began in January 2022 with extensive visibility for BOSS through the branding of the banners, ski gates on the slopes, and more.