BOSS at the Hahnenkamm Races 2023

For the second-time in a row, BOSS was back on the legendary slopes of Kitzbühel as the Official Presenting Partner for the Hahnenkamm Races. 

This time, the most anticipated winter weekend after the holidays, also marked the launch and celebration of an exclusive collaboration between BOSS and skiwear brand Perfect Moment.

BOSS x Perfect Moment

The BOSS x Perfect Moment capsule collection brings together the casual, athleisure-driven aesthetic of BOSS with Perfect Moment’s renowned expertise in performance sportswear. The brands’ shared values of quality, fit and innovation come together in the range of women’s, men’s and gender-neutral styles that present eye-catching looks both on and off the slopes. Inspired by the archives of both brands, the collection features a bold color palette of five shades: black, white, camel, tomato red, and soft cream. Comprising duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers and accessories, the collection takes the wearer from the first chairlift of the day to the final run home, including après-ski-ready styles.

The picture-perfect BOSS Chalet, with a spectacular view of the races, hosted the star-studded après-ski launch event. BOSS friends and global ambassadors including Alica Schmidt, Khaby Lame, Naomi Watanabe, Jordan Barrett, Akam, Paola Locatelli and Nic Kaufmann were in attendance at the soirée, which comprised live music, and a cocktail reception, followed by dinner and a dance show. During the day, the idyllic chalet offered a range of alpine activities including ice picking, curling, and skiing.

Carlos Böttcher, Nic Kaufmann, Malwyn Burkhalter, Alica Schmidt

Jordan Barrett, Naomi Watanabe

Khaby Lame

BOSS Chalet

Location

Party

Party

Hahnenkamm Races

Hahnenkamm Races

BOSS was the star of the Hahnenkamm weekend, with the entire arena deckled out in brand logos, branding décor, campaign images – from the social and video walls to the exclusive Kitz Race Club, hot air balloons, paragliders, slopes, tracks, and race flags. Innovative signage on the snow encouraged participants to ‘SKI LIKE A BOSS’. The Beyond Kitz space also hosted a dedicated 100sqm BOSS x Perfect Moment pop-up store, where visitors were invited to shop the new capsule and take part in a virtual ski game for a chance to win a BOSS x Perfect Moment outfit. 

BOSS also presented the most exclusive party at the Hahnenkamm – the Kitz Race Party 2023, featuring a gala dinner with live music, marking the second, exhilarating chapter of the partnership journey.

FURTHER INFORMATION

TO THE PRESS RELEASE

Read the press release here.

SHOP THE COLLECTION

Shop your favorite pieces from the BOSS x Perfect Moment collection.

BOSS: BACK ON THE SLOPES!

BOSS is proud to be a part of the legendary Hahnenkamm Races in Kitzbühel, Austria, once again. The partnership began in January 2022 with extensive visibility for BOSS through the branding of the banners, ski gates on the slopes, and more.