HUGO x Mr. Bathing Ape®
HUGO x Mr. Bathing Ape®

Berlin meets Tokyo: HUGO x MR. BATHING APE®

In an unprecedented shake up of streetwear style, HUGO announces its latest capsule collection, a joint production with Mr. Bathing Ape®. As the British tailoring inspired, formalwear arm of A Bathing Ape®, the iconic streetwear brand Mr. Bathing Ape® has captivated the fashion industry by spotlighting Tokyo’s one-of-a-kind fashion culture. The brand embodies HUGO’s principles of individuality and self-expression. HUGO, which was established as an independent brand influenced by Berlin culture, serves up style for rule-breakers and risk-takers. The collaboration, therefore, is a perfect match! Titled HUGO x Mr. Bathing Ape® the capsule will feature a limited-edition collection of brand signatures reinterpreted with a streetwear vibe.

HUGO x Mr. Bathing Ape®
The Pre-Fall 2022 collection focuses on reimagining the classic BAPE® CAMO pattern with a signature HUGO red twist as both brands step up to become authorities of bold streetwear dressing. The wide-ranging capsule comprises classic styles such as hoodies, sweatpants, jackets, shorts, and logo T-shirts. Original accessories including a skateboard, caps, socks and bodywear basics are also available, all stamped with signature branding. Not only is this collaboration a first for HUGO, its unveiling at the premier metaverse event, ComplexLand was a landmark moment as the brand entered the virtual space. From May 25-27, 2022, participants had the opportunity to create their own retail experience as they shopped selected capsule pieces in the custom HUGO pop-up store, and dressed their avatars in a HUGO x Mr. Bathing Ape® hoodie.



Are you ready to HUGO your own way? As part of our new 360-degree branding refresh, HUGO is now sporting a striking new look for the first time since its last logo facelift in the early 1990s.


Explore and pick your favorites from among the limited-edition collection of brand signatures reinterpreted with a streetwear vibe.


From April 15 to April 17 the HUGO House as well as its exclusive HUGO x Soho Desert House, a pop up by Soho House, were the creative hub for TikTokers and talents.