Company
Berlin meets Tokyo: HUGO x MR. BATHING APE®
In an unprecedented shake up of streetwear style, HUGO announces its latest capsule collection, a joint production with Mr. Bathing Ape®. As the British tailoring inspired, formalwear arm of A Bathing Ape®, the iconic streetwear brand Mr. Bathing Ape® has captivated the fashion industry by spotlighting Tokyo’s one-of-a-kind fashion culture. The brand embodies HUGO’s principles of individuality and self-expression. HUGO, which was established as an independent brand influenced by Berlin culture, serves up style for rule-breakers and risk-takers. The collaboration, therefore, is a perfect match! Titled HUGO x Mr. Bathing Ape® the capsule will feature a limited-edition collection of brand signatures reinterpreted with a streetwear vibe.
The Pre-Fall 2022 collection focuses on reimagining the classic BAPE® CAMO pattern with a signature HUGO red twist as both brands step up to become authorities of bold streetwear dressing. The wide-ranging capsule comprises classic styles such as hoodies, sweatpants, jackets, shorts, and logo T-shirts. Original accessories including a skateboard, caps, socks and bodywear basics are also available, all stamped with signature branding. Not only is this collaboration a first for HUGO, its unveiling at the premier metaverse event, ComplexLand was a landmark moment as the brand entered the virtual space. From May 25-27, 2022, participants had the opportunity to create their own retail experience as they shopped selected capsule pieces in the custom HUGO pop-up store, and dressed their avatars in a HUGO x Mr. Bathing Ape® hoodie.
