After HUGO’s impressive growth on TikTok, its digital Fall/Winter 2022 campaign is all set to create more ripples on social media, as it explores new ways to connect with its young fan-base. These include collaborations with some of the world’s most cutting-edge content-creators, united by the ubiquitous #HUGOYourWay.
This season’s campaign presents a new dimension of HUGO to customers around the world. The campaign also teases the brand’s exciting new denim range and power-packed collaborations. The brand’s iconic red, white, and black colors are reinforced this season, which also introduces the new all-over HUGO monogram emblazoned across garment categories from sweatshirts to footwear.