Our NextGen Board
How does HUGO BOSS stay relevant in the dynamic world of younger consumers? The answer lies in the NextGen Board — a bold initiative that empowers young talents to shape the future of our company.
Established in 2023, the NextGen Board is pivotal in driving innovation and ensuring HUGO BOSS remains at the forefront of the fashion industry, bringing fresh ideas and perspectives to the table.
ITS MISSION
The board acts as a sparring partner for the Managing Board and Senior Leadership Team. As its members share their insights into emerging trends and consumer preferences, they play a crucial role in influencing strategic decisions and shaping the company's future.
All members are below the age of 30, and are located across our global offices. They have already tackled key topics like consumer experience, workplace expectations, innovation and sustainability, new collaborations, and feedback on upcoming collections.
The NextGen Board represents an exciting future for HUGO BOSS. With its involvement, our potential for innovation and growth is limitless. Together, we are ready to take the fashion industry into a new era.
