With HUGO, there are no limits. Designed to be worn your way, the Spring/Summer 2023 collection features oversized denim, essential hoodies, sleek bodywear, edgy tailoring, and more. Injections of signature HUGO red appear throughout, while a new handwritten logo features across clothing and accessories alike.
Dedicated to a new generation of rebels and rule-breakers, HUGO’s new-season campaign is infused with bold, youthful energy. A vibrant cast and a collection to match remind us that nothing is more powerful than individuality, and that following your passions is key to staying true to yourself.