HUGO CELEBRATES NEW ICONS OF INDIVIDUALITY
The spirit of HUGO is defined by self-expression, staying true to yourself, and a willingness to break all the rules. An exciting new cast brings these values to life in the brand’s Spring/Summer 2023 campaign, shot by celebrated cinematographer and photographer Stuart Winecoff.
Three multi-hyphenate talents step into the spotlight this season: singer, actor and dancer Tinashe, model, actor and skateboarder Evan Mock, and singer and TikTok creator Bella Poarch. Each brings their own unique style and attitude to the latest HUGO collection of must-have pieces.
HUGO Cast
Tinashe
Evan Mock
Bella Poarch
EXPRESS YOURSELF
With HUGO, there are no limits. Designed to be worn your way, the Spring/Summer 2023 collection features oversized denim, essential hoodies, sleek bodywear, edgy tailoring, and more. Injections of signature HUGO red appear throughout, while a new handwritten logo features across clothing and accessories alike.
Dedicated to a new generation of rebels and rule-breakers, HUGO’s new-season campaign is infused with bold, youthful energy. A vibrant cast and a collection to match remind us that nothing is more powerful than individuality, and that following your passions is key to staying true to yourself.
