Celebrating
World Environment Day
Spotlight on regenerative agriculture in fashion: From cotton to wool, and everything in between, the foundation of fashion, and of what we do at HUGO BOSS is deeply connected to the Earth — it all begins on the farm and comes from the soil. On World Environment Day, it is time to have a look at what we can do to reduce our impact on the planet and work together towards a more sustainable future, towards a better world for the future generations.
In doing so, we want to draw your attention to one of the most promising methods of material sourcing when it comes to reducing the environmental impact of the fashion industry and the preservation of biodiversity: regenerative agriculture. Though agriculture has had a negative impact on soil health, biodiversity, and the climate, it can be transformed into a powerful nature-based solution. That’s why, after taking a close look at our supply chain, we are investing in our partners, who develop more resilient systems for the future through regenerative farming. But what's so special about this practice?
POSITIVE IMPACT ON THE ENVIROMENT
OUR PARTNERS
We have been working with various partners to drive the practice of regenerative farming forward for several years: SEKEM with Naturetex, an Egyptian sustainable development initiative that grows regenerative cotton with its network of small-scale farmers; ZQRX, a New Zealand-based regenerative wool fiber platform; and Raddis®Cotton, a cooperation of small and tribal farmers in South India using the highest level of regenerative agriculture methods for growing cotton in the holistic food & fiber Raddis®system.
