World Environment Day
World Environment Day

World Environment Day

Spotlight on regenerative agriculture in fashion: From cotton to wool, and everything in between, the foundation of fashion, and of what we do at HUGO BOSS is deeply connected to the Earth — it all begins on the farm and comes from the soil. On World Environment Day, it is time to have a look at what we can do to reduce our impact on the planet and work together towards a more sustainable future, towards a better world for the future generations. 
In doing so, we want to draw your attention to one of the most promising methods of material sourcing when it comes to reducing the environmental impact of the fashion industry and the preservation of biodiversity: regenerative agriculture.  Though agriculture has had a negative impact on soil health, biodiversity, and the climate, it can be transformed into a powerful nature-based solution.  That’s why, after taking a close look at our supply chain, we are investing in our partners, who develop more resilient systems for the future through regenerative farming. But what's so special about this practice?


World Environment Day, Soil
The future of the fashion industry is closely connected to the future of farming and agriculture. Furthermore, as responsible citizens, we need to care for our soil, which has been deeply impacted by chemical farming. By using materials sourced from regenerative farming, we are taking strong steps to protect our soil, so the foundation of life, remains healthy.

What is regenerative farming? This is an approach to farming that is centered on giving more than what we take from the Earth. It is not about completely refraining from the use of pesticides and fertilizers but about building a holistic ecosystem, where soil health, biodiversity and carbon neutrality play an essential role. It is about working in harmony with nature rather than trying to exercise control. It can be practiced in different ways depending on the region, soil, crops or livestock. It also has other benefits ranging from better animal welfare to the provision of fair working conditions for farmers.
World Environment Day, Sheep


We have been working with various partners to drive the practice of regenerative farming forward for several years: SEKEM with Naturetex, an Egyptian sustainable development initiative that grows regenerative cotton with its network of small-scale farmers; ZQRX, a New Zealand-based regenerative wool fiber platform; and Raddis®Cotton, a cooperation of small and tribal farmers in South India using the highest level of regenerative agriculture methods for growing cotton in the holistic food & fiber Raddis®system.



Over the years, we have already made strong progress on the path to greater sustainability in all areas of our business.


HUGO BOSS relies on comprehensive environmental management to protect the environment and climate.


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