HUGO BOSS strives for a world that gives everyone the opportunity to thrive, living their lives boldly and confidently. For this to happen, everyone needs to believe not only in themselves, but also in our shared future. The message is clear: we must be Bold for the Planet.

In line with this ambition – and under the umbrella of the newly established foundation – the scope of the charitable activities of the Company, which were focused in education, equal opportunities, and emergency relief in the last years, will be extended to new partners, particularly in the fields of climate and environmental protection. 

By supporting local, regional and global impact-driven projects, e.g. in the area of flood prevention, climate innovation and education or the fight against plastic pollution, the foundation will help care for our planet, and empower its people.

The main income stream of the foundation will be the new “Every Purchase Counts” initiative, effective from January 1, 2023. From this date onwards, HUGO BOSS will make a donation of 5 cents EUR for each own product (excluding licensed products) sold offline and online.

The HUGO BOSS foundation (HUGO BOSS Stiftung gGmbH) will take up its work from January 1, 2023, and will be a full subsidiary of HUGO BOSS AG. 

For more information and updates, see the foundation website.