HUGO BOSS FOUNDATION:
BOLD FOR THE PLANET
After many years of active corporate citizenship work in the fields of education, equal opportunities, and emergency relief, HUGO BOSS seeks to make an even greater impact in 2023 and beyond, with the establishment of its own charitable foundation. In line with this ambition – and under the umbrella of the newly established foundation – the scope of the charitable activities of the Company will be extended to new partners, particularly in the fields of climate and environmental protection. The message is clear: we must be Bold for the Planet.
The HUGO BOSS Foundation (HUGO BOSS Stiftung gGmbH) will take up its work from January 1, 2023, and will be a full subsidiary of HUGO BOSS AG. It will be led by two directors, one of whom will be our CEO Daniel Grieder.
The main income stream of the foundation will be the new “Every Purchase Counts” initiative, effective from January 1, 2023. From this date onwards, we will donate 5 cents for each of our own products (excluding licensed products) sold offline and online worldwide, meaning that every BOSS and HUGO customer will play a part in supporting the work of the foundation. Additional funding will potentially come from donations from partners and voluntary employee donations.