Daniel Grieder

Chief Executive Officer (CEO)
He is responsible for Company Strategy, Business Unit BOSS Womenswear, Business Unit BOSS Menswear, Business Unit HUGO, Global Marketing, Global Product Development, Licenses Management, HR as well as Corporate Communications. 

Daniel Grieder was born in Washington, D.C., USA, in 1961. While studying at the University of Applied Sciences in Business Administration in Zurich (HWZ Hochschule für Wirtschaft) he founded Max Trade Service AG in 1985 (later renamed Madison Clothing Ltd.), which, in addition to manufacturing and selling leatherwear to leading department stores throughout Switzerland, also distributed internationally renowned brands such as Pepe Jeans, Tommy Hilfiger, Stone Island and C.P. Company in Switzerland, Austria and Eastern Europe.

With the launch of the American brand Tommy Hilfiger in the European market in 1997, Grieder was largely responsible for the successful establishment of Tommy Hilfiger there over the following years. In 2004, Daniel Grieder was named Vice President of Commercial Operations at Tommy Hilfiger Europe, and two years later as Chief Operating Officer and President Tommy Hilfiger Europe. This was followed by his appointment as Chief Executive Officer Tommy Hilfiger Europe in 2008. After the integration of the Tommy Hilfiger brand into the Phillips-Van Heusen (PVH) Corporation in 2010, Grieder became Chief Executive Officer and President of Tommy Hilfiger Global and PVH Europe in 2014.

In June 2021, Daniel Grieder joined the HUGO BOSS AG Managing Board as Chief Executive Officer.

Grieder lives in Zurich and the U.S. and has two sons.