BOSSes aren't born, they're made. This Fall/Winter season, BOSS invited us to deeply explore what it takes to be a BOSS by inviting HUGO BOSS employees to share their personal journeys, highlighting challenges, successes, and lessons learned on LinkedIn.

Behind the Scenes

As part of our employee activation efforts, we created a replica of the iconic BOSS Fall/Winter 2023 campaign set-up at our headquarters. Employees were invited to get their professional photo taken in a similar style to our BOSS ambassadors. It was a huge success, and we captured some amazing moments of our employees feeling (and posing) like true BOSSes.

Sharing Personal Journeys

We asked some employees to share more In-depth insights into their personal stories and what it means to them to #BeYourOwnBOSS. Their stories are remarkable and inspiring!

Check out below our behind-the-scenes video to see how our employee activation unfolded and the positive energy it created. Their stories not only showcased the resilience and determination of our employees, but also highlighted what it takes to become a BOSS.

BOSSes Aren't Born, They're Made

Thank you to our HUGO BOSS team for sharing their personal journeys with us and being a part of our BOSS Fall/Winter 2023 campaign. We will continue to inspire and support each other on our journeys to becoming true BOSSes.



BOSSes aren’t born, they’re made. Eight global changemakers share their personal stories, as BOSS delves deeper into this bold statement for its Fall/Winter 2023 storytelling.


Our employees share their #BeYourOwnBOSS Journeys: BOSSes are not born, they are made!


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