Our employees #BeYourOwnBOSS Journeys

Our employees share their #BeYourOwnBOSS Journeys: BOSSes are not born, they are made! Being a BOSS is a journey, with all its twists and turns. This is the core message of the brand’s Spring/Summer 2023 campaign, which explores the strong foundation behind every BOSS, where every step of the way is meaningful. After all, a journey of a thousand miles begins with a single step.

To celebrate BOSS’s Spring/Summer 23 campaign, we brought together a cast of the boldest, most inspiring BOSSes from around the world to share a ‘then and now’ photo collage comprising two photos: one as a child and one from today wearing our new monogram sweater. 

We believe that our employees are our biggest brand ambassadors, each of them is a true BOSS with a powerful story. This is why, apart from our global brand ambassadors and influencers, we reached out to our HUGO BOSS Family to join this exclusive cast and share their unique story with the world via social media, so they can empower others along the way. 

Here’s a glimpse into their journeys. We hope it leaves you feeling inspired!

Viola Hamm

Kei-Oliver Giraud

Vesna Kajevic & Julijana Kajevic

Giovanni D’Addio

Erin Jödecke

Marco Esguerra

Laney Gipson

Marco Falcioni

Lucia Herceg

Admir Kapic

Montserrat Nayeli Rosas

Osei Ocansey

Rashmi Verma

Special filter on Instagram



Spring is around the corner and it is time for the unveiling of BOSS’s Spring/Summer 2023 campaign.


Meet our colleagues as they talk about what it means for each of them to #BeYourOwnBOSS.


Shop your favorites from the season’s latest offerings.