WHAT MAKES A BOSS?
BOSSes aren’t born, they’re made. Eight global changemakers share their personal stories, as BOSS delves deeper into this bold statement for its Fall/Winter 2023 storytelling.
The new campaign stars established BOSS ambassadors Naomi Campbell, Maluma, Lee Minho, Gigi Hadid, Khaby Lame, and Matteo Berrettini in a series of short films. Two newcomers, American football quarterback Patrick Mahomes, and British actress Suki Waterhouse, complete the inspiring cast.
DEFINING MOMENTS
The Tupac classic ‘Changes’ provides an instantly memorable soundtrack, as each BOSS opens up about the experiences that have shaped their paths to success, including the challenges they have encountered on the way and the lessons they’ve taken with them on their journeys.
The films and accompanying stills showcase an elevated new collection of looks in the brand’s iconic color palette of black, white, and camel, augmented this season by a striking spectrum of gray tones and sophisticated textures.
The BOSS Fall/Winter 2023 campaign is photographed by Mikael Jansson under the creative direction of Trey Laird and his agency, Team Laird.
Naomi Campbell
Maluma
Lee Minho
Gigi Hadid
Khaby Lame
Matteo Berrettini
