The first drop as part of the collaboration is an exclusive HUGO x Imaginary Ones NFT collection of 1,001 3D animations, titled ‘Embrace Your Emotions’ (EYE). The aim of the collection, releasing in November 2022, is to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.
Six among the 1,001 NFTs have been designed to represent five everyday emotions: joy, sadness, fear, anger, and love. To mark World Mental Health Day on October 10, a special sixth character combining all five emotions was successfully auctioned, earning a total of ETH 15.4, which amounts to roughly USD 19,700. One hundred percent of the proceeds will be donated to Youth Aware of Mental Health (YAM).