Transforming the Future of Fashion

The HUGO BOSS Digital Campus is now open! Gathering data is easy. However, analyzing and deriving actionable insights from it is what will help us become the leading premium, tech-driven fashion platform worldwide. That is why we are excited to announce the inauguration of our HUGO BOSS Digital Campus. This is a groundbreaking joint venture with Metyis that is empowering us to harness the power of data to revolutionize our global online sales and accelerate our digitalization efforts.

Our Digital Campus is comprised of two teams that will grow to 250 experts across two locations: Metzingen, Germany and Porto, Portugal. The campus will serve as an innovative and creative data hub with three main pillars: eCommerce, Advanced Business Analytics, and Technology and Data Platform.

The HUGO BOSS Digital Campus is a key milestone on our journey to become the leading premium tech-driven fashion platform worldwide. In partnership with Metyis, we will increase our digital and data analytics capabilities and tap into the power of data, thereby enhancing the competitiveness and efficiency of our business activities. We are very pleased to be in the Porto region and look forward to the many new talents we will be able to attract here for HUGO BOSS.
Daniel Grieder

The launch of the campus marks a significant milestone in our journey to Leading in Digital, which is why the scope of work will primarily focus on:

  • Helping drive digital sales, by supporting us in our ambition for digital sales to reach EUR 1 billion by 2025
  • Enhancing our customer experience and driving incremental value from emerging consumer trends
  • Enhancing ways of working for the entire organization

By joining forces with Metyis, we are enhancing our back-end processes and data analytics capabilities, ensuring we reach new heights at a faster pace. With the HUGO BOSS Digital Campus as our creative data hub, we will maximize the use of data analytics to reduce complexity and enhance efficiency. Data-driven insights will help us tackle critical challenges such as overproduction, resource allocation, and personalization. Operating in a more data-driven manner within our supply chain will accelerate our progress towards sustainability targets and enable us to create a fashion ecosystem that is less resource-consuming.

The HUGO BOSS Digital Campus is more than just a physical location. It is a testament to our commitment to digital innovation and growth. Join us on this exciting journey as we continue to shape the future of fashion and create unforgettable experiences for our customers worldwide.



Read the press release here.


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