The launch of the campus marks a significant milestone in our journey to Leading in Digital, which is why the scope of work will primarily focus on:
- Helping drive digital sales, by supporting us in our ambition for digital sales to reach EUR 1 billion by 2025
- Enhancing our customer experience and driving incremental value from emerging consumer trends
- Enhancing ways of working for the entire organization
By joining forces with Metyis, we are enhancing our back-end processes and data analytics capabilities, ensuring we reach new heights at a faster pace. With the HUGO BOSS Digital Campus as our creative data hub, we will maximize the use of data analytics to reduce complexity and enhance efficiency. Data-driven insights will help us tackle critical challenges such as overproduction, resource allocation, and personalization. Operating in a more data-driven manner within our supply chain will accelerate our progress towards sustainability targets and enable us to create a fashion ecosystem that is less resource-consuming.
The HUGO BOSS Digital Campus is more than just a physical location. It is a testament to our commitment to digital innovation and growth. Join us on this exciting journey as we continue to shape the future of fashion and create unforgettable experiences for our customers worldwide.