Formalwear, including the suit, is the DNA of BOSS. And until recently, BOSS has been synonymized with the sartorial. Today, the brand follows a 24/7 lifestyle approach, owing half its sales to casualwear. 

As the global trend shifts towards casualization, we, at HUGO BOSS, thought the time is NOW for the new era of formalwear, which also captures this trend. We thought it was time to usher in formalwear 2.0. 

The ‘Suit of the Future’ is not just meant to be worn at the workplace or to the meeting room, but also on a flight or to your workout! It is the perfect suit for the 24/7 lifestyle, keeping you fresh, comfortable, and stylish all day.

Next-gen star for the next-gen suit

BOSS brand ambassador and TikTok’s most followed star, Khaby Lame, is the face of this campaign. Khaby has shown that he is more than just a social media star – he is a true BOSS, who leads by example. With his undeniable humor and intelligent wit, in combination with his bold self-expression, he is also an inspiration for all ages. This makes him the perfect fit to showcase the versatility and technical performance of the knitted wool-blend suit.

More about the knitted wool-blend suit

Meet BOSS’s latest ‘Suit of the Future’ – the knitted Merino wool-blend suit. Essentially the knitted wool-blend suit is an evolution of the classic suit towards comfort, innovative material, and performance.

It is a bold innovation in comfort, craft, style, and sustainability. Designed and developed in partnership with The Woolmark Company, the suit’s characteristic sleek silhouette is crafted using an innovative construction method. This disruptive technique requires no seams, cutlines, or technical trims, ensuring that no fabric goes to waste during assembly.

By its very nature, wool offers breathability and stretching – key features sought in the development of a BOSS Performance style. Merino wool’s unmatched natural qualities, ranging from temperature regulation to natural elasticity, superior softness and resistance to stains, odors and wrinkles, adapt to the needs of any occasion. Additionally, an exclusively developed yarn lends the suit its greater flexibility, durability, and comfort.

The knitted Merino wool-blend suit continues BOSS’ legacy of tailoring innovation with a design approach that is oriented to meet the needs of today’s pioneer, today’s BOSS – that’s you! Engineered for performance, the suit has the comfort and ease of knitwear with the elegance of tailoring, making it the perfect choice for life on the move. With the ‘Suit of the Future’, you are ready for any event, occasion or plan for the day. 

This product is available globally, in select BOSS Stores and on



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Our Fall/Winter 2022 BOSS campaign explores these pillars of empowerment, as it delves deeper into what it means to be your own BOSS while partnering with a group of the world’s most influential stars.

BOSS x Khaby

BOSS x Khaby captured the combination of dynamic BOSS design with the inimitable wit, personality, and bold self-expression of this true BOSS.