BOSS x Khaby

We are delighted to present a new BOSS capsule: a collaborative collection with next-gen creator, social media superstar Khaby Lame. Khaby, who is also already a global brand ambassador for the brand, represents everything that #BeYourOwnBOSS stands for. He carved his own path through the vast and complex world of social media by boldly expressing himself, inspiring others, and challenging the status quo, with his authentic humor and self-awareness. Breaking the rules to create his own success, he has worked his way up to become the new BOSS of TikTok, with the highest number of followers on the platform.

BOSS x Khaby captured the combination of dynamic BOSS design with the inimitable wit, personality, and bold self-expression of this true BOSS. The collection comprises all-black t-shirts, hoodies, and varsity jackets with leather details and a signature logo depicting Khaby’s likeness. Highlights include a Khaby Lame doll, co-created and released on social media by the star himself. The doll is designed to be, both, a standalone accessory and an attachment that can be snapped onto the hoodie. The BOSS x Khaby capsule collection was released at the BOSS Store during the Milan Men’s Fashion Week in the Italian fashion capital.