BOSS x Khaby
BOSS x Khaby

BOSS x Khaby

We are delighted to present a new BOSS capsule: a collaborative collection with next-gen creator, social media superstar Khaby Labe. Khaby, who is also already a global brand ambassador for the brand, represents everything that #BeYourOwnBOSS stands for. He carved his own path through the vast and complex world of social media by boldly expressing himself, inspiring others, and challenging the status quo, with his authentic humor and self-awareness. Breaking the rules to create his own success, he has worked his way up to become the new BOSS of TikTok, with the highest number of followers on the platform.

BOSS x Khaby captured the combination of dynamic BOSS design with the inimitable wit, personality, and bold self-expression of this true BOSS. The collection comprises all-black t-shirts, hoodies, and varsity jackets with leather details and a signature logo depicting Khaby’s likeness. Highlights include a Khaby Lame doll, co-created and released on social media by the star himself. The doll is designed to be, both, a standalone accessory and an attachment that can be snapped onto the hoodie. The BOSS x Khaby capsule collection was released at the BOSS Store during the Milan Men’s Fashion Week in the Italian fashion capital.

BOSS x Khaby Event

Khaby arrived at the BOSS Store in San Babila, Milan, flanked by a team of BMX riders who spent the day traversing the city wearing pieces from the collection. Fans also had a chance to meet and greet the TikTok sensation. With Khaby around, there was, of course, celebration in the air. He was accompanied by Italian DJ duo Polly & Pamy, who played music for the crowd. That evening, BOSS took over iconic Milan nightlife spot “Plastic” as the party continued into the night. Invited guests included Blake Gray, Ross Butler, Akamz Twenty, Jordan Barrett, Yusuf Panseri, Mattia Stanga, Anna Dello Russo, Rosalba, Aya and Ami Amiaya, who spent the night celebrating with Khaby to music spun by AUDIOCOMINGSOON, Sergio Tavelli, Andrea Ratti, Polly & Pamy, and Marvelly. 

The capsule is available online, at hugoboss.com.

Khaby

Marco Falcioni & Khaby

Anna Dello Russo

Khaby & Victoria Cabello

Polly & Pamy

Twins Amiaya

FURTHER INFORMATION

TO THE PRESS RELEASE

Read the press release here.

SHOP THE COLLECTION

Explore the looks and choose your favorites from the BOSS x Khaby collection.

#BEYOUROWNBOSS

All about our new, bold BOSS campaign, which comes after 50 years, as part of a historic, 360-degree brand refresh.