HUGO BOSS Group: FW24 BOSS Employee Activation

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This season, BOSS proudly champions the message “It’s for Life” — the inspiring motto behind our Fall/Winter 2024 campaign. This bold statement reminds us that discovering our inner BOSS is a lifelong journey.

In BOSS style, the global launch was complemented by an internal activation. We invited HUGO BOSS employees worldwide to share their personal commitments for life. Our team members, alongside our brand ambassadors, disclosed their unique life philosophies, ambitions, and motivations — the rules and terms they live by every day.

The 'It's for Life' Photobooth

We set up a photobooth at our headquarters for two weeks and invited employees to take a photo and choose a commitment for life. Phrases they could pick from included: "keep your eye on the goal", "lead with kindness", "believe in yourself", "follow your dreams", and "never give up!". We encouraged our employees to post their photos and stories on LinkedIn, creating a wave of positivity and inspiration that spread across the platform over several days.

Behind The Scenes

Check out our behind-the-scenes video to see the excitement at our headquarters’ photobooth, featuring our CEO, Daniel Grieder!

A heartfelt thank you to our HUGO BOSS team for sharing their stories and participating in our “It's for Life' campaign”. Your authenticity and passion prove that being a BOSS isn’t a destination, it’s a lifelong journey you commit to.