January 21st is International Hug Day – an invitation to enjoy all the closeness and connection that comes with a loving hug. Hugs are scientifically proven to boost happiness and to trigger the release of oxytocin, which reduces stress and anxiety levels and promotes bonding. 

As a brand that loves to love, who better than HUGO to mark International Hug Day with an exclusive capsule collection? Presented in fresh white, the gender-neutral hoodie, T-shirt, shorts and socks all feature a special HUGO logo, with the “O” replaced by a bold red heart. These cozy and casual pieces are a reminder to share the love every day, whether hugging your closest friends and family, or sharing #freehugs with a stranger.


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HUGO marks International Hug Day with a collection of cozy, casual pieces inspired by the warmth of a loving hug.


This December, as temperatures began to plunge, the Dubai Design District began to heat up. The district became THE cultural hotspot from December 9 to 11, hosting one of the region’s most popular lifestyle and street culture festivals: Sole DXB.


With the launch of its Fall/Winter 2022 campaign that follows on the heels of its recent and successful brand refresh, it makes a strong call to action, once again, for consumers to #HUGOYourWay.