HUG IT OUT WITH HUGO

January 21st is International Hug Day – an invitation to enjoy all the closeness and connection that comes with a loving hug. Hugs are scientifically proven to boost happiness and to trigger the release of oxytocin, which reduces stress and anxiety levels and promotes bonding. 

As a brand that loves to love, who better than HUGO to mark International Hug Day with an exclusive capsule collection? Presented in fresh white, the gender-neutral hoodie, T-shirt, shorts and socks all feature a special HUGO logo, with the “O” replaced by a bold red heart. These cozy and casual pieces are a reminder to share the love every day, whether hugging your closest friends and family, or sharing #freehugs with a stranger.