May 2018 - HUGO BOSS has conducted a sixteen-week course on sustainable fashion design and innovation in cooperation with the renowned New School’s Parsons School of Design in New York. It is the second time for the two partners to collaborate after the initiation of a first workshop in 2017.
As a signatory of the 2020 circular fashion system commitment with the aim to accelerate the transition to a circular fashion system, HUGO BOSS dedicated the workshop to this holistic approach. The task for the students was to develop a premium circularity approach for the BOSS Menswear, including the creation of an outfit and a prototype per team together with a marketing and distribution concept. To promote the exchange between different disciplines, the project was open to students of various subject areas within the school, from fashion design to business.
The winning teams have been awarded with stipends connected to the course and their concepts will be displayed in one of the BOSS stores in New York. In addition, all participants will have the opportunity to extend their work experience with HUGO BOSS, enabling them to gain further insights into the strategic and practical implementation of innovation and sustainability at the Company.
The course is a feature of HUGO BOSS’ partnership with Parsons, which began in 2014. Since then the Group has been awarding the HUGO BOSS Fashion Collection Prize, a wide-ranging program of bursaries for junior and senior students enrolled in the school's BFA Fashion Design program. For further information see Society.