May 2018 – HUGO BOSS launches a new BOSS Menswear shoe produced with Piñatex®, a natural-based material made of pineapple leaf fibers by Ananas Anam. The project is part of the commitment to innovation across the Company’s offering as well as the continuous search for more sustainable ways to design, source and produce.
Harvested as a by-product of existing agriculture, the pineapple leaves require no extra resources to grow, furthermore providing farming communities with an additional income. The textile is colored using natural plant-based dyes. In combination with a recycled TPU sole, the shoe is 100% vegan and designed to make a minimal impact on our planet.
Available in four colors, the vegan shoes are presented in a fully recyclable and biodegradable paper box, made from 100% recovered fibers and are sold in selected BOSS retail stores worldwide as well as in the HUGO BOSS online store.