November 2016 - On November 18, 2016, the Humane Society of the United States (HSUS) presented HUGO BOSS with its Corporate Consciousness Award. The accolade was conferred for the company's outstanding commitment to promoting animal protection within its product sustainability strategy.
The prize specifically marks the HUGO BOSS decision to exclude all forms of farmed fur from its collections as of 2016. Instead it is increasing its focus on product innovations and alternative materials.
In 2015 HUGO BOSS had already decided to discontinue the use of exotic leathers and angora wool in its collections. Animal-friendly techniques of obtaining down have also become fixtures within its sustainability strategy.
For many years HUGO BOSS has been cooperating with animal protection and consumer groups such as Peta and HSUS with the goal of advancing animal rights. Boasting over 10 million members, HSUS is the world's largest animal welfare organization.