Unite, rebuild, recover – HUGO BOSS is supporting efforts to combat the bush fires and their effects in Australia.
With a donation of at least $100,000 Australian dollars, HUGO BOSS is supporting the critical situation in Australia. Part of this amount was raised from an entire day’s sales across all stores in Australia. The rest of the donation comprises the proceeds from a specially designed "HUGO for Australia" T-shirt, of which 100 percent will go to the World Wide Fund For Nature (WWF) and the Australian Red Cross Disaster Relief and Recovery Fund. To this end, around 500 HUGO T-shirts have been redesigned with a new "Australia" print. The T-shirt is available in the European online store.