HUGO BOSS works continuously to conserve resources involved in the manufacture of its products, as well as to enable their recycling at the end of their lives.
In its Circular Design Strategy, HUGO BOSS has set itself clear targets for conserving resources. In addition, we also optimize the design process itself: new technologies are continually reducing the number of prototypes needed. In many cases, new models are initially created as virtual 3D models on computers. This approach is so well developed that we can even present complete collections to retail partners graphically in a digital showroom, avoiding the resource-intensive production of sample collections simply for the ordering phase.
In addition to reusability, the use of already recycled materials is playing an increasingly important role in choosing our materials – always subject to the requirement that they meet our quality demands and those of our customers, of course. At least 60% of padding for all our apparel lines and accessories has come from recycled materials for some time now, for example. Our goal is to use at least 50% recycled synthetic fibers by 2025. Together with other apparel brands, we continue to drive the use of recycled synthetic fibers together: we are an official participant in the Recycled Polyester Challenge of Textile Exchange and the Fashion Industry Charter. Participants set targets to replace their used polyester with recycled polyester, increasing the overall share of recycled polyester across the industry to 45% by 2025. We also use recycled materials for product packaging. By 2025, 100% of our plastic packaging is made of recycled or other sustainably sourced material.
HUGO BOSS also strives to minimize production waste. To achieve this, we use intelligent cutting programs that calculate the most efficient distribution of product components across the fabric in order to waste as little as possible. Our largest in-house production site in Izmir has also set itself the goal of reducing the volume of waste by 3% within one year. Production waste can’t be prevented completely, however, so we try to make sensible use of it – for example, by offering giveaways such as key rings and wallets made from leather-trimming waste.