As a brand manager you are commercially responsible for the collection. If I consider how a regular day starts for me I would say that I usually start with some analysis. Then I meet with the designers to find out the current status of the collection, or to discuss individual products, in order to ensure optimum cost-effectiveness. We have two main collections and two pre collections, and additional capsule collections, rotating per year. This means that on any given day I could be busy with three seasons, and that is exactly what makes this job so exciting for me.