HUGO releases a new ‘HUGO Loves Bowie’ capsule inspired by David Bowie


Metzingen, January 15, 2020. David Bowie was a musical and visual icon who made
an indelible impact on the world of music and fashion. This January, HUGO releases
a limited-edition ‘HUGO Loves Bowie’ capsule for men and women that pays tribute
to the late singer and his inimitable style. The capsule combines unique essentials
with statement accessories – think T-shirts featuring iconic album artwork, and
slogan caps in a signature palette of black, white, and red.

“David Bowie was a rebel spirit who lived life on his own terms,” says Bart de Backer,
Senior Head of Design HUGO Menswear. “This capsule is an opportunity for us to
celebrate the impact he had on the world and the values that we share.”

Bowie’s 1977-1979 ‘Berlin Trilogy’, a body of work inspired by the German capital
and consisting of the albums ‘Low’, ‘Heroes’ and ‘Lodger’, is referenced throughout
the capsule. One sweatshirt, designed in tribute to his 1977 album ‘Heroes’, features
photographs of Bowie shot for the album’s cover by Masayoshi Sukita. Alongside
this, accessories and T-shirts are printed with the original slogan used to promote the
album – “Tomorrow belongs to those who can hear it coming.”

All products will go on sale on January 15, 2020, online, in HUGO Stores and selected
partner retailers worldwide. HUGO is a brand whose DNA is closely linked to popular
culture – especially music. Music will remain a source of inspiration for the brand and
will continue to influence the collections going forward.